Enriched with Açai berry extract containing polyphenols and violet dyes. The professional formula gently cleanses the hair fiber while neutralising undesired undertones for a cool blonde effect.
How to use
- Apply evenly on wet hair. Lather.
- Rinse thoroughly.
- Follow with Blondifier conditioner or mask
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SUSTAINABILITY
At L’Oréal Professionnel, they are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of the Serie Expert bottles, reducing the use of virgin plastics.
The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.
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